Top 5 Things Your Website Must Have to Book More Clients
Most service-based businesses know they need a website — but what actually makes a site convert visitors into paying clients? Whether you run a spa, salon, wellness studio, or any service business, these 5 essentials can make or break your online success.
1. Mobile-Friendly Design
More than 80% of last-minute spa and beauty appointments are booked on mobile devices. (Mindbody Wellness Index)
If your website isn't easy to navigate on a phone, you're losing business. Ensure your site has:
Responsive layout
Tap-friendly buttons
Fast loading speed on mobile
Bonus: Test your site yourself. If it takes more than 5 seconds to find your booking button on a phone, it’s time to fix it.
2. 24/7 Online Booking
Clients expect to book appointments online — instantly. Businesses with integrated scheduling tools generate up to 40% more bookings. (Acuity Scheduling)
Choose a reliable scheduling tool that lets clients:
See real-time availability
Book without calling
Pay deposits (if needed)
Tip: Use Acuity, Squarespace Scheduling, or a mobile-friendly tool integrated into your site.
3. Clear Services & Pricing Page
Clients scan quickly. Your services page should be:
Easy to read
Clearly grouped (e.g., Massage, Facials, Packages)
Transparent with pricing
Add brief descriptions and use visuals or icons to highlight your most popular treatments.
4. Trust-Building Elements (Photos, Reviews, Credentials)
First-time visitors need to feel confident about booking with you. According to Stanford research, 75% of users judge a business's credibility by its website design. (Stanford Web Credibility Guidelines)
Make sure your site includes:
Real photos of your space and team
Client testimonials
Certifications or licensing (when relevant)
5. Fast Load Time & Secure Domain
A slow or insecure website tells clients: "We're outdated."
A 1-second delay in page load can reduce conversions by 7% (Neil Patel)
An SSL-secured site (https://) is now a trust expectation
Use platforms like Squarespace or Wix that include hosting, SSL, and speed optimizations by default.
🎉 Free Website & Booking Review
Not sure if your site is doing its job? I’ll take a look and give you 3 free personalized tips to help you book more clients.